I hate when people are taken advantage of, especially by insurance agencies, and MORE especially when that person is ME (See why Allstate Sucks). This article will explain how to get even with companies that think they can walk over you, with no consequence.
Personally, I tend to not sit idly like a deer caught in the headlights, instead I think – what can I do to make them hurt more than they hurt me?
How can I make them lose 5, 10, or more customers?
Well with social media – it’s a lot easier than you would think.
Here’s how to do an anti-company attack when you’ve been taken advantage of.
1. Press Releases – If you’re willing to invest $50-100 you can put out a press release of your negative experience. Press releases get wide distribution and lots of news papers and tv news stations get their news directly from Press Releases. This can be huge if you get featured on a large news publication.
2. Be sure to create a negative post about your situation and save it in a text file. Then login to Facebook, visit their Facebook page and in the discussion area post your negative feedback. If it gets deleted be sure to keep resending it – so that they waste man-hours deleting your negative response.
3. Write a blog post on your website, or even better try and find someone with at least a Pagerank of 3 to submit your negative article too, then link to it from twitter, facebook, etc.
4. Work on your social networks – get more followers, get more fans, get more connections. The more people you know the more likely you are to get even.
I currently have 12k followers on twitter and often when I submit something negative and they see that I have 12k followers they contact me immediately to try and fix the issue.
In fact recently when Allstate dropped our homeowners insurance without cause costing us over $950 (mortgage insurance), we got an immediate call back from their corporate execs, but they told us they would call us back and never did, and wouldn’t answer our calls. We figured they thought the issue would just go away.
I’m here to say that I will be blogging about Allstate’s Crappy Insurance Service at least once a week till they pay us the $950 they cost us, which will probably be never, but it’s an injustice that they can do whatever they want and screw people over left and right.
5. If it’s a local business submit negative reviews at following sites: MerchantCircle, Yelp, Google Places, Foursquare, CitySearch, Gowalla.
6. Be dilligent and keep following up on it. If you know SEO you could even design a consumer-watch type website about why consumers should be wary of the company.
The bottom line is : The more damage you can do to their good name, the more they will strive to do better customer service in the future. With Social media’s wide reach today we finally have a conduit with which we can fight back against corporate greed, and corrupt corporations. Social media is changing the world, but you need to take a stand and let everyone know about your stance on the matter.
Authors bio is coming up shortly.
