Using ‘Thumbnails’ to GRAB Attention (and Traffic) on Twitter and Facebook

This is a Guest post by James at JamesMartell.com

The words free and advertising don’t often go together in real life. Getting more site traffic takes time and effort, finding a way to effortlessly gain more clicks is always good news.

A method for generating more traffic quickly was a right in front of me. Banners brought a lot of attention to my site, but not every format allows this type of advertising. Then I discovered another way to use the same pull of a banner that did work in almost in any format.

Social media sites like Twitter, and Facebook, where typical banner advertising is not allowed does have another way to utilize the same drawing power.

Thumbnails can advertise your site as easily as a banner will. The best news is this tool is less expensive to have created and is welcomed with open arms on most social sites.

Smaller Package, Better Visibility

Since thumbnails are allowed on Facebook, Twitter, and similar sites, they become visible. Blogs, chat forums, and other social media sites enthusiastically welcome users to upload a thumbnail with open arms.

My guess as to the reason that thumbnails do not receive the attention they are due is because most people never realize how efficient they can be in helping to generate that click.

Using the Thumbnail to Generate Attention

The thumbnail is really a smaller, and more “portable” type of banner ad. While leaving a message through many types of social media such as posting on Facebook, or using Twitter your thumbnail works the same as banner ad would in giving anyone who sees it a view of your message.

Thumbnails can be designed and created in many different sizes. Having a selection on hand for the different websites you will visit that allow thumbnails is great idea. Common pixel sizes are 50×50, 80×80, 100×100, 170×170, or 200×200. The pixel size that is recommended for iTunes is 600×600.

My wife Arlene created a popular website called EpilepsyMoms.com. She found out how well thumbnails could work in generating interest in her podcast by using professional and descriptive graphics.

 Use Thumbnails to Grab Attention

Having thumbnails created by a professional could be done at a low cost, and Arlene had two sets created, one with her website address which is already descriptive in what the site is about and one that promotes her podcast.

4 Simple Ways to Generate Traffic

When working online the easiest ways often work the best for you. That is why the technique for promoting a product or service with a banner is very effective. It’s easy to use and can be re-used often. Thumbnails are just as usable and can bring that same exposure on sites where banners can’t be utilized.

1. Using Facebook and Twitter to Build Your Brand

Using social media sites like Twitter, Facebook, and LinkedIn business have found a natural for introducing their products and services to people via numerous exposures online. This is the best type of promotion…free! 🙂

A well thought out and carefully designed thumbnail can even offer a tempting link back to your website from many social media sites. A plain picture or name doesn’t necessarily carry the message you want, or create the desire of everyone viewing it to click the link and go to your site. Having a professional graphic can gain attention instantly giving those viewing it a reason to want to know more.

2. Businesses Gain Attention on Facebook and Twitter

Online retailers, affiliate marketers, promoters or really anyone using website promotions will find it’s smart to have a set of banners and thumbnails of various sizes.

In the same way, a carefully crafted banner draws attention so too does a well-designed thumbnail establish and build your brand, which can then increase click through rates to your site.

Your thumbnail can bring more people to your site wherever you blog, chat in a forum, or leave a comment on someone else’s site. No matter where you go online, this can work as a continuous draw for your site.

3. Get Tons of Traffic to Your Site

Thumbnails have the drawing power to bring thousands to your site. And because thumbnails have more applications in many more places, these smaller versions of banners are more versatile and adaptable.

Polished, professional, and personable thumbnail graphics grab attention. Thinking of thumbnails you might have clicked on or followed back yourself chances are good these carried an image that first caught your attention, and then made you want to know more. You can even give your photo some retouching from a professional.

4. Posts or Tweets With More Power

As you post a tweet on Twitter, or make a comment on someone else’s wall in Facebook a thumbnail speaks for you. The greater number of times you use these sites with your thumbnail representing you the more clicks you will see.

I have found this to be true on sites where I am a frequent poster. Most major blogs where you write, post, or even simply respond to a message, as a commenter will allow the use of thumbnails. With the thumbnail, you are not a “John Smith” type of poster, and people will want to know more about you. Following your interesting thumbnail link thousands will pick up the trail to your site’s door.

4 Creating a Dynamic Thumbnail Graphic

1. Use a Good Photo

You don’t need to hire a professional photographer to get the best feature all photos need most…your smile. A smile is a welcome, and people instinctively respond to you. The background should limited and professional, and be sure there is enough light. A digital photo will work just as well as one taken by a professional camera. A photo retoucher can often help work out problems with a photo you want to use.

2. Find a Graphic Pro

Hiring a professional graphics designer will go a long way to getting the best thumbnail possible. Professionals will have software that can give your graphics a smoother, perfect look. A pro can even retouch your photo to look its best on a thumbnail. Arlene had several thumbnails inexpensively created for her by a professional and she was happy with the results.

3. Keep Text Simple

The wording on graphics should be short and get your point across. The name of the site and a word or two such as Arlene did with by using the name of her site and “Podcast” conveys a clear message. Too much text will detract from the message.

4. Find a Style

Once you find a look that works for you don’t keep changing it. Changing too often will confuse those viewing it and they might not remember you as easily. Keep details between your thumbnail, website, and brand as similar as possible.

Give It Drawing Power

Should you think I’m making a big deal over something that is very simple consider this – the saying that people judge a book by it’s cover is true, and your thumbnail is going to be the cover for every Twitter tweet, Facebook and blog comment, or chat forum thread. Over time, this can number into the thousands of images all working for your site or other promotion.

As Arlene worked on her site and wanted thumbnails created, she decided to use a source she used previously with success. Since she had much of the work for her site done using a service provider site, she quickly found a professional do a touch up on her photo and use a few simple words to convey her message.

As the mother of a child with epilepsy, she wanted to reach as many other mothers as possible who might be facing the same challenges making this site important to her. This was a job she had to keep on a budget, and the results were exactly what she wanted.

She also had a professional graphic designer create banner ads, header graphics, and an image for the audio player she features on her home page. Using these types of sites, a professional is not expensive, because there are many professional writers, technical pros, and others all competing for jobs. Easily negotiating with someone to handle any budgeted job from clerical to a web design is not difficult.

Never Miss Your Chance –Gravatar

Not too long ago I found myself at a site and wanted to post my thumbnail after making a comment. Looking through the settings however, I wasn’t able to find how to add the thumbnail.

After some searching, I was able to find out that many places where you find blogs, chat forums, and commenting boards use a system called Gravatar service to place thumbnails.

Going to Gravatar.com I realized that all I had to do was upload the thumbnail on this site, and then give it an assigned email address. From that point on all I had to do was go to any place I wanted to comment or post and use my email address in the usual field and my thumbnail appears without my having to do anything else.

Not A Secret From You

A professionally created thumbnail graphic can provide you with a constant stream of traffic to your website at no cost. With a little effort getting your thumbnails designed, you will be ready to go.

Over to You

Are you satisfied with the thumbnail you have now?

Could Facebook Lose Its Users? (Guest Post)

Guest Post by Bethany North @ The Coffee Bump

Facebook is a popular social media site used by everyone you know, but could it be in danger of losing its hefty population? Many Facebook users have reported having concerns with their privacy policies so much so that they may delete their accounts entirely, and statistics reported that Facebook could lose its user population by up to 60%.

Another 16% said that they have already stopped using Facebook because they felt that they did not have enough control over their information, and a quarter of the people surveyed said that they would continue using this social media website. Facebook has attracted some recent criticism because of the issues with its privacy settings where users have to physically opt-out from sharing their information with other third parties that are not already their friends. Facebook is hoping to take a deeper look at their privacy policy in the near future, but it may not be enough to prevent the millions of people from deleting their accounts before that point.

Facebook Frustration
Facebook Frustration

Many users have reported being frustrated with how little control they have over their private information, and many other users don’t understand how to control their privacy settings and find the entire process confusing. Experts feel that it would be much better for Facebook to ask users to opt-in to making their information public instead of having to opt-out.

It does seem unlikely that millions of people will delete their Facebook profiles entirely, but many users are becoming curious about the best way to protect their private information. Many people use Facebook for the sole purpose of private interactions with friends and family, and they don’t want other third parties that they have not officially accepted as their friends to see their new phone number, vacation pictures, or personal information.

If you are a Facebook user, you may be experiencing the same concerns with your privacy settings. The best thing to do is to be vigilant about your account information, determine the right privacy settings for you, and be careful about the information that you share online. It is no secret that the information that you post on Facebook can potentially be found online by a third party, which has happened to affect other people negatively in their jobs, relationships, and friendships. The moral of the story is to be careful what you say online until Facebook takes better control over their privacy settings!

For a great selection of all things coffee, check out Bethany North’s website, The Coffee Bump. – [image credit: Jon Watson]

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How to Measure the Effectiveness of Your Social Media Campaign

photo credit: MrTopf via Flickr

Guest Post by John Smith @ NursingUniforms.net

And that’s all good and well, but one thing I don’t hear much about is actual results. Social media evangelists talk in generalities and non-specifics, but there just isn’t enough focus on measuring the effectiveness of social media campaigns. As a result, most companies out there are probably wasting time, causing their social media use to be a costly distraction.

So, that brings up an important question: How can you measure the effectiveness of your social media campaign.

Keep reading to find out.

Start by setting your goals

First, you need something to measure against. A benchmark that lets you know if your social media efforts are moving your company in the desired direction. That’s where goal setting comes in. By setting specific goals for your social media campaign, you can better target your campaign and more accurately measure your results.

What are some of the most common social media goals?

· Drive traffic to your website

· Increase brand mentions

· Improve public perception of your company

· Get more inbound links pointed at your website

· Resolve customer complaints

· Climb the search engine rankings

· Get more sales

Now, although all of these goals are highly coveted, you have to be careful that you don’t try to bite off more than you can chew. Whenever you do too many things at once, you usually end up doing many things poorly instead of a few things really well.

Create a strategy for reaching your goals

Once you’ve identified your major goals, you need to come up with a plan for reaching these goals. Is Tweeting the solution to help you drive more sales? If so, what should you Tweet about and how often should you Tweet? Who in your company should be doing the Tweeting?

When creating your social media strategy, there are a few things you need to keep in mind.

· Which social media channels are your customers using?

· Are your competitors using social media? If so, how?

· How can you tie social media into your other marketing efforts?

· Can you be authentic? Or do legal matters prevent you from getting the most from social media?

Measuring your results

Now that you have goals and a plan for reaching these goals, you can start to more accurately measure the effectiveness of your social media marketing campaign. This will help you to see what’s working and what can be improved.

When measuring your social media results, you should:

· Give the campaign time to work. You won’t see results over night. Social media requires consistency and commitment.

· Be willing to experiment and try new things. There is no single correct way to use social media. What works for once company may not work for you.

· Track time spent on social media. Social media can quickly become a costly distraction that causes you to put in far more time than is justified by the results it yields.

· Know when it’s time to pull the plug. If you’ve truly give your social media campaign time to produce results and nothing is happening, it’s time to consider a shift in your strategy. You also need to reassess your goals to truly make sure they’re realistic.

Social media isn’t for everyone

The simple truth is not every business can benefit from Tweeting, blogging, or whatever else. Not every company has an audience who actively uses social media, and for some companies, there will be far more effective and profitable ways to reach out to customers and drive sales.

Before you start “socializing your brand” you need to really spend time studying the current social media landscape. You have to figure out where your company can carve out a spot to gain attention and be successful. Otherwise, you’ll only end up wasting a lot of time and money.

How do you measure the results of your social media campaign?

John manages the nursing scrubs website NursingUniforms.net, one stop online shop for branded lab coats, scrub tops and all kind of medical uniforms.
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5 Social Media Strategy Tips for Avoiding a Panic..

Facebook profile circa 2007.
Image via Wikipedia

Social media can be extremely overwhelming, especially if you’re of the old school business thinking. You’re happy if you can manage your email account, but all these technologies seem a little daunting to master.

You wouldn’t jump into a business without a plan, that would be crazy. Spending some real deep thought and effort coming up with a social media strategy with real measurable goals that include how you will monetize your new social media presence will definitely go a long way towards guaranteeing your social media success.

A social media study recently stated that 9% of small and medium-sized businesses are usint Twitter to market their businesses, but did you know that 50% of twitter users say that they are more likely to buy from companies that use twitter effectively?

Being good at social media says something about your company – namely it says that you know how to communicate effectively with people, and are open to suggestions from everyday people. It also builds trust and other things that go a long ways towards building your brand.

Further 32% of the businesses agreed that they’re planning on using more social media marketing in the next 12 months via other social sites such as: Facebook, LinkedIn, or Myspace.

Another interesting fact of the survey is that 16% of the businesses surveyed who are under 3 years old use Twitter for promotion, compared with only 2% of companies that are older than 11 years. What this basically says is that new companies are more likely to get social media and apply it, and that if larger companies don’t pick up on it -they could easily fall by the wayside and get passed by lesser known companies.

Now don’t panic, social media can be an easy implementation if you plan for it. Here are a few tips and strategies for getting started with social media.

1. Start with the end in mind.

Basically you need to have a plan of attack. Don’t just think that all you need to do is signup, throw up a link to your home page and they will magically show up.

This isn’t field of dreams, this is real life, wake up!

I absolutely love social media, and I believe in social media – but there is a possibility in some industries that social media may not be for you. Certain segments are less likely to use social media, that’s the old generations mostly – people over 70. You need to first decide if social media works for your particular demographic and customer.

Jason Falls, a social media consultant, strategist, and blogger over at SocialMediaExplorer.com recommends that bloggers familiarize themselves with social media tools, look at the target market of each of these different tools, and figure out the best ways to engage these customers.

Social media also must have a clear call to action – you want your followers to do something. Subscribe to your blog, or newsletter. Become a ‘liker’ on facebook. Follow you on twitter, etc.

2. Tredge slowly, with your eye on the goal.

Taking control of your social presence, and building customer loyalty doesn’t happen in one night. Small steps is the recommended course for small businesses, as social media is a vehicle for building lifetime relationships, and not a way to get a ‘quick’ sale.

3. Be willing to Commit some time into social media.

Once your network is setup, don’t be a stranger to your community that you’re building. It’s not necessary to hover all day on Twitter or Facebook, but checking in 2-3 a day can go a long way towards building your loyal fanbase.

The more time you can invest the more beneficial social media will be, it’s also highly recommended that when possible you provide business related content on a frequent basis. More content equals higher ranking in search engines which can drive traffic back to your website and your social networking profiles.

4. Track and Monitor your Social Media Campaign.

It’s always good to be able to view detailed statistics on your daily efforts. Through thorough monitoring, you can easily see trends, make adjustments, and tweak your overall marketing plan to make it more effective.

Here’s a List of common social media metrics to monitor:
– How many visitors you get per day.
– How many visitors come from social media.
– How many visitors converts into a sale?
– How much money are you spending verses return on investment?

If you need a method for easily tracking your links, and clicks some URL shorteners are very good at tracking click-throughs on Twitter and other Social Networks.

Google analytics is a great tool for tracking website traffic, and many social networks also have built in analytics and insight programs. Google also has email alerts that track mentions of your business on the internet.

Monitoring your brand is so important that there are some really awesome programs that easily charge $500-600 a month just to show you what’s being said about your brand. (Don’t worry there’s lots of free tools out there that do similar monitoring as well).

5. Plan on Being Flexible to Change.

Face it social media is a new beast, and it’s always changing. Each social network has it’s own conference once a year, and they always make sure to drop some bombshells on their users, sometimes it’s good sometimes it’s bad. The point is – the only constant in social media is constant change, and adapting. Flexibility can be a huge factor in being successful with social media.

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10 of the Best Facebook Youtube Videos Ever Made!

Facebook officially gets more traffic than google, and serves up a quarter of a trillion page views monthly. This Facebook culture is of course the stuff of legends, and more importantly – Youtube Videos.  [List Compiled by:  ReadWriteWeb]

#1 Facebook Anthem

#2 Facebook Song

#3 FaceBook In Reality – idiotsofants.com

#4 Julian Smith – 25 Things I Hate About Facebook

#5 FARMVILLE Commercial!! (Facebook Parody #1)

#6 What Facebook is For

#7 The Truth about Facebook

#8 Man in the Box – Facebook Abuse

#9 Facebook on 60 Minutes 01-13-08 (Part 1)

#10 Facebook on 60 Minutes 01-13-08 (Part 2)

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Why Big Businesses have terrible Social Media Strategy

The Twitter fail whale error message.
Image via Wikipedia

Social media has graduated from a fad to a mainstream industry. It’s not only recommended, it’s becoming a necessity. If you’re a business, and you’re not actively engaging in a social media outreach program of one form or another, then you will soon lose out to your competition.

Think of it in these terms – how would your business look without a website? If you’re not going social, you might as well not even have a website.

Social media is becoming more and more competitive. Businesses that are starting to realize how important it is, are also jumping in without any guidance, and creating a frenzy. This just leads to frustration, banned accounts on twitter, and confused customers.

You wouldn’t jump into opening your business, instead you create a plan. Even when you setup marketing campaigns you generally devise a plan first. You can’t just jump into social media without a solid strategy.

Social media is almost like air. It’s everywhere online, you can feel it against your skin, watch it move trees and leaves, and you have the choice to breath it in or die. There are conversations happening in every frontier of the web, every internet user has a voice and it only takes one person with a voice to bring down a large corporation, OR one person to bring 1000 new customers or referrals.

For the consumer social media is the answer to the globalization of businesses. In the modern world its hard for one person to be heard in the crowd, social media evens out the playing field a bit. For the brand, social media can and SHOULD scare the hell out of you. You need to be proactive, and handle your social media presence with skill, but you also can’t ignore it.

Many businesses just ignore social media altogether and just hope it goes away. Even facebook ignores social media, and they are the leading social media company! (Read about their failure to allow ownership changes on facebook pages).

It’s not easy to be social, but it’s so worth it. Most businessmen now know that they need to be involved with social media. A social media strategy does not just mean throwing up a twitter profile, and a facebook fan page. There are companies that get social media and those that don’t. Just follow any social media blog long enough and you will see tons of examples of social media embracing companies that get it, and they are killing the competition.

Ironically some of teh world’s largest corporations are the least social savvy. Anyone with half a brain would think that these huge companies with all the money would make it easy for customers to engage with their brands.

The main reason huge fortune 500 companies are so bad at social media strategy is they just don’t understand the term engagement. They are so used to internal segmentation, that this is also their main method of functioning externally. A good example would be sommeone working in the technology department of a publishing company. They know all about social media, and can setup wordpress, and have an iphone, and know all about Twitter, but they don’t know anything about other aspects of the brand. They’re not the marketers, or the salesmen. Without some collaboration between the two internal segments a social media strategy can never be formed.

Currently there is no perfect templates for social media strategy success. What works for one company does not work for all companies. It’s easy to think if you’re in B2B that you don’t need facebook or twitter and can just deal with linked-in, but some B2B can actually gain more from Twitter than a B2C can. It all comes down to what goals you’re trying to reach which you should setup in your social media strategy plan.

Until companies start collaborating and creating a hollistic whole-company approach in creating their social media strategy big businesses are going to fall by the wayside as their small to mid-size competitors who happen to be hungrier, and more social savvy end up taking their customers, and pass them by.

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Facebook Miracle: How to get a Kidney Donation in 20 Minutes Flat!

Image representing Facebook as depicted in Cru...
Image via CrunchBase

Facebook and social media truly can change lives!

Anyone who’s ever been on an organ donation list knows how disheartening it is, and how long it can take to find a donor who matches all the criteria necessary for a successful organ transfer.

If you, or someone you love is on a waiting list, for a kidney donation, or another organ – you might want to give Facebook a try. It worked for Phyllis Frederick of Warren County, Ohio.

Frederick has been under medical care for her failing Kidneys since 1998, and in 2007 her doctor informed her that her medical treatments were no longer working. She was informed that she would have to go on Dialysis. She was told that she’d be put on the waiting list, but that she should try to find a donor on her own. From that point her family and friends tried to reach out and find someone willing to donate their kidney.

At 71, Frederick made another trip to her doctor, and was resigned to living on Dialysis, figuring that she was getting too old to even take an organ transplant. She said a prayer before entering the office, hoping that there was something that would miraculously save her. Frederick inquired about whether her age would be a limiting factor on her receiving a kidney. The doctor informed her that he has performed transplants on patients as old as 82 and have been successful. Giving her hope that the clock hasn’t completely run down.

Still fretting over how she would receive a kidney donation, Frederick’s daughter Carrie posted a call for help on her Facebook page. It wasn’t 20 minutes later till before she had a life-saving response. The original message simply stated: “My mom’s Type O. She needs a kidney, can anybody help?

Twenty minutes later a Warren County resident volunteered. Kirsten Montgomery was already connected to Frederick, as her daughter’s best friend from high school, after being out of contact for many years. The 34-year-old Deerfield Township mother of two, could relate having had a brother saved by a bone-marrow transplant. She called her husband, and gave him the details, and he said “If we can help somebody, we should”, to which she responded “That’s all the permission I need.”

Frederick wasn’t even home from the doctor’s before getting the call from her daughter. When an astonished Frederick questioned the kindness of her daughter’s friend, the daughter said that she had remembered Frederick’s kindness during visits to their home, when they were in highschool.

Her daughter Carrie, and her friend Kirsten both have birthday’s a day apart. Frederick had made them both a cake, and Kirsten remembered the kindness showed, and returned that kindness back.

The surgery took place on February 9th, and Frederick is doing much better. Her energy levels are up, and her blood pressure is lower than it’s been in decades.

You can say that Facebook is just a fad, or just a site that kids play games on. You can laugh or ignore the social networking giant. You can even overlook the fact that Facebook beat Google for traffic, a few weeks back. It’s things like this though that really touch your heart, and make you realize that there’s a lot of good that you can do via social media. This isn’t an isolated event, there have been many many cases of using social media for good.

What are some of your favorite stories about using social media for good?

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Facebookers – Don’t Get Syphilis Use Protection!

Facebook, Inc.
Image via Wikipedia

Increased use of Facebook means…what? Sypholis on the rise?

Facebook is all the craze. Everybody’s doing it. Facebook’s more popular than google now.

However, according to British health authorities there may be a link between Facebook and a rise in Syphilis outbreaks according to the daily telegraph.

Apparently Syphilis has increased as much as four times in parts of Northern England where Facebook is most popular. They theorize that it’s due to the social networking ease of meeting new people for one night hook-ups.

I personally think the attack on Facebook as the culprit, is unfounded. My opinion is Facebook is a hot topic, what better way to get some attention than to blame the social networking giant on Syphilis of all things.

I think it’s the economy to blame, I can’t vouce for Britain, I don’t live there. I do know that we’re not only in a USA recession but a global one. Recessions make people depressed.

Depressed people look for ways to fill whatever gap they think they’re missing, or just to have some kind of pleasurable experience. Sex of course being one of the ultimate pleasure experiences – next to chocolate and pizza of course .

While it may be true that Social networking sites can make it easier to meet up for casual sex, online ‘meetup sites’ are nothing new. Whether for dates or sexual encounters online dating sites have been around for ages.

Of course Facebook is a place to connect with old friends, and possible old crushes and flings. Which may of course lead to an increased desire to ‘hook up’ as the kids say.

So be warned: When using Facebook, Please use Protection!

(Next up: Facebook to be blamed for overpopulation, increased teen pregnancy, abortion, global warming, that big asteroid headed toward earth that’s going to wipe out humanity in december of 2012!)

Joking aside, if you do contract Syphilis, whether through Facebook, or other sources – please seek medical attention immediately. It’s easily cured, but can cause serious damage if left untreated.

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Is social Media a Cop-out for Human Face to Face Interaction?

LONDON - FEBRUARY 03: (FILE PHOTO)  In this ph...
Image by Getty Images via Daylife

Does your Social Skillset end w/ Facebook?

When you really look at facebook, and all it can do – it reminds me in many ways of an online dating site back in the day, before I was married. Facebook has photo albums, chat capabilities, profiles, really it’s a glorified dating site. and I’m sure there’s plenty of cases where facebook has been the cause of hookups in one way or another.

True the viral sharing features of it and the news feed are what set it apart as something more, and the nature of social media adopters to be in it for networking with friends, colleagues, and more rather than just looking for a date, not to mention it’s exciting to connect with people we may have lost contact with over the years, even it is just to play Farmville with them.

Is our replacement of social media / social network activities replacing face to face interactions? (Answer it in the comments let’s create a dialogue on this subject)

This is more of a rhetorical question than one I think I can answer here. I think that we do have a danger of becoming too addicted to the internet and our online personas that we fail to live in the outside world.

Here are a few ways to bring back face to face interaction in our social media relationships.

1. Pick up the phone. I for one have phone anxiety and really have to push myself to call clients, even friends. I can give public speeches but give me a phone and I freeze. The more I do it from day to day though the less frightening it is. So if it’s leads you’re following up on, or new clients you’re working with – give them a phone call it will definitely increase your overall impression in their eyes.
2. Attend workshops, seminars, networking events. Social media is about online media that gets shared with friends, and associates, however at it’s deepest core social media is about the relationships. Attending workshops, seminars, and even small gatherings to talk about social media is a great way to meet new people to build relationships with, and network with. It’s also a good way to establish yourself in your field, not to mention you might just learn a thing or two that could end up making you some money in the future.
3. Charity never suffereth, and is kind... Serving others is not only a good thing to do to build karma or brownie points with God, but it’s proven that helping people increases certain hormones that make us feel good. In the stressful times that we live, who doesn’t need a reason to feel good about themselves?
4. Stop, Smell the Roses, and Leave the Internet. Sometimes it’s easy to get wrapped up in twitter, facebook, and blogging that we sometimes neglect the people that are important to us. Take a break, and go on a walk with someone you love. Single? Go for a walk in a park with a puppy, you’re certain to have fun, and might meet someone in the process. Moral: Get out of the house, leave the computer and iphone, and just breathe in some fresh air. Einstein often put in hours at the office, he was a work-a-holic but he knew that when a solution wouldn’t arise the best medicine was a night at the movies. Clearing your mind every once in awhile is a great way to get past mental blocks, or writers block.
5. Add a little video magic. Use skype and other video conferencing resources when communicating with clients. These tools create an environment of trust when you can see each other. It feels as if you’re both in the same room even if you’re on other sides of the country. It’s also a good professional way to show that you’re serious about your business.

What are some ways you keep yourself in check and don’t get too wrapped up being online?

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